{"title":"Flash Sale","description":"\u003cp\u003eExplore the Rooie and Friends selection in our Flash Sale collection.\u003c\/p\u003e","products":[{"product_id":"free-art-sweater-black-white","title":"Rooie and Friends - Free Art Sweater","description":"\u003cp data-path-to-node=\"4\"\u003eThe Free Art Sweater is a creative staple for the everyday wardrobe. Featuring a design inspired by self-expression and artistic flair, this sweater is perfect for kids who love to showcase their personality. Its mid-weight construction provides just the right amount of warmth for seasonal transitions without being too heavy for indoor play.\u003c\/p\u003e\n\u003cp data-path-to-node=\"5\"\u003e\u003cb data-path-to-node=\"5\" data-index-in-node=\"0\"\u003eQuick Specs\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"6\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,0,0\"\u003e\u003cb data-path-to-node=\"6,0,0\" data-index-in-node=\"0\"\u003eMaterial:\u003c\/b\u003e Breathable cotton-knit blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,1,0\"\u003e\u003cb data-path-to-node=\"6,1,0\" data-index-in-node=\"0\"\u003eClosure:\u003c\/b\u003e Pull-over style\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,2,0\"\u003e\u003cb data-path-to-node=\"6,2,0\" data-index-in-node=\"0\"\u003eFit:\u003c\/b\u003e Standard relaxed fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"6,3,0\"\u003e\u003cb data-path-to-node=\"6,3,0\" data-index-in-node=\"0\"\u003eCare:\u003c\/b\u003e Machine wash cold; lay flat to dry or tumble dry low\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"7\"\u003e\u003cb data-path-to-node=\"7\" data-index-in-node=\"0\"\u003eFit Guide\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"8\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"8,0,0\"\u003e\u003cb data-path-to-node=\"8,0,0\" data-index-in-node=\"0\"\u003eSizing:\u003c\/b\u003e This item features a standard fit. For a trendier, slightly oversized look that accommodates layering over collared shirts, consider sizing up one full size.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rooie and Friends","offers":[{"title":"18m \/ black white","offer_id":42931988332607,"sku":"RO5412936","price":65.99,"currency_code":"USD","in_stock":false},{"title":"2 \/ black white","offer_id":42931988365375,"sku":"RO5412936","price":65.99,"currency_code":"USD","in_stock":false},{"title":"3 \/ black white","offer_id":42931988398143,"sku":"RO5412936","price":65.99,"currency_code":"USD","in_stock":false},{"title":"4 \/ black white","offer_id":42931988430911,"sku":"RO5412936","price":65.99,"currency_code":"USD","in_stock":false},{"title":"5 \/ black white","offer_id":42931988463679,"sku":"RO5412936","price":65.99,"currency_code":"USD","in_stock":false},{"title":"6 \/ black white","offer_id":42931988496447,"sku":"RO5412936","price":65.99,"currency_code":"USD","in_stock":false},{"title":"8 \/ black white","offer_id":42931988529215,"sku":"RO5412936","price":65.99,"currency_code":"USD","in_stock":false},{"title":"10 \/ black white","offer_id":42931988561983,"sku":"RO5412936","price":65.99,"currency_code":"USD","in_stock":true},{"title":"12 \/ black white","offer_id":42931988594751,"sku":"RO5412936","price":65.99,"currency_code":"USD","in_stock":false},{"title":"14 \/ black white","offer_id":42931988627519,"sku":"RO5412936","price":65.99,"currency_code":"USD","in_stock":false},{"title":"16 \/ black white","offer_id":42931988660287,"sku":"RO5412936","price":65.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/1114\/files\/LL_-_Product_Images_7c456e20-2250-4c12-9a91-cb84ea51c46e.png?v=1771478362"},{"product_id":"spring-tshirt-black-white","title":"Rooie and Friends Spring Graphic T-Shirt - Black\/White Premium Cotton Tee","description":"\u003cp data-path-to-node=\"3\"\u003eThe Rooie and Friends Spring Tshirt is a cheerful addition to any everyday wardrobe. Featuring a seasonal-themed graphic that captures the spirit of the outdoors, this shirt is designed for comfort during active play. The soft fabric and classic cut make it an easy choice for school days, park visits, or casual family outings.\u003c\/p\u003e\n\u003cp data-path-to-node=\"4\"\u003e\u003cb data-path-to-node=\"4\" data-index-in-node=\"0\"\u003eQuick Specs\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"5\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"5,0,0\"\u003e\u003cb data-path-to-node=\"5,0,0\" data-index-in-node=\"0\"\u003eMaterial:\u003c\/b\u003e 100% Breathable Cotton\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"5,1,0\"\u003e\u003cb data-path-to-node=\"5,1,0\" data-index-in-node=\"0\"\u003eClosure:\u003c\/b\u003e Easy pull-over style\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"5,2,0\"\u003e\u003cb data-path-to-node=\"5,2,0\" data-index-in-node=\"0\"\u003eFit:\u003c\/b\u003e Relaxed, standard fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"5,3,0\"\u003e\u003cb data-path-to-node=\"5,3,0\" data-index-in-node=\"0\"\u003eCare:\u003c\/b\u003e Machine wash warm with like colors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"6\"\u003e\u003cb data-path-to-node=\"6\" data-index-in-node=\"0\"\u003eFit Guide\u003c\/b\u003e\u003c\/p\u003e\n\u003cul data-path-to-node=\"7\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"7,0,0\"\u003e\u003cb data-path-to-node=\"7,0,0\" data-index-in-node=\"0\"\u003eSizing:\u003c\/b\u003e This shirt runs true to size. If your child is between sizes, we recommend sizing up for a roomier, \"growth-friendly\" fit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rooie and Friends","offers":[{"title":"xs \/ black\/white","offer_id":42931989971007,"sku":null,"price":46.99,"currency_code":"USD","in_stock":true},{"title":"s \/ black\/white","offer_id":42931990003775,"sku":null,"price":46.99,"currency_code":"USD","in_stock":false},{"title":"m \/ black\/white","offer_id":42931990036543,"sku":null,"price":46.99,"currency_code":"USD","in_stock":false},{"title":"l \/ black\/white","offer_id":42931990069311,"sku":null,"price":46.99,"currency_code":"USD","in_stock":false},{"title":"xl \/ black\/white","offer_id":42931990102079,"sku":null,"price":46.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/1114\/files\/LL_-_Product_Images_6efbc677-8ab4-486e-ac51-0c6fda473cfa.png?v=1771827762"},{"product_id":"rooie-and-friends-baby-girl-boiler-suit-mauve","title":"Rooie and Friends - Baby Girl Boiler Suit | Mauve","description":"\u003cp\u003eBring modern utility and sweet vintage charm to her wardrobe with the Rooie and Friends Baby Girl Boiler Suit in Mauve. Designed for precious everyday moments, active playtime, and cozy outings, this one-piece wonder combines premium organic fabrics with the effortless styling modern parents love.\u003c\/p\u003e\n\n\u003cp\u003eRendered in a soft, versatile \"Mauve\" shade, this darling boiler suit serves as a complete, ready-to-wear outfit for any season. Crafted from exceptionally soft, breathable cotton fibers, it feels gentle against sensitive infant skin while providing comfortable movement throughout the day. Finished with secure closures and classic tailoring, it delivers effortless European style from morning to evening.\u003c\/p\u003e\n\n\u003ch3\u003eWhy parents love it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eUltra-Soft Organic Cotton:\u003c\/strong\u003e Premium breathable fabric offers exceptional comfort and gentle wear for delicate infant skin without irritation.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEffortless One-Piece Styling:\u003c\/strong\u003e A convenient boiler suit silhouette that provides a completely coordinated, fashion-forward look in a single step.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGentle Mauve Hue:\u003c\/strong\u003e A timeless, soft seasonal neutral that coordinates effortlessly with knit cardigans, tights, and baby booties.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDurable Boutique Craftsmanship:\u003c\/strong\u003e Expertly constructed with secure snap closures for easy dressing and frequent laundering while retaining its rich color and shape.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eProduct highlights\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Rooie and Friends\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eProduct Type:\u003c\/strong\u003e Baby Girl Boiler Suit \/ Infant Apparel\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Mauve\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePerfect for\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePrecious everyday wear, playtime, and relaxing days at home\u003c\/li\u003e\n  \u003cli\u003eFamily visits, professional portrait sessions, and special outings\u003c\/li\u003e\n  \u003cli\u003eThoughtful, high-end baby gifting for newborn milestones and baby showers\u003c\/li\u003e\n  \u003cli\u003eCreating cohesive, Instagram-worthy luxury baby outfits\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rooie and Friends","offers":[{"title":"12M","offer_id":43601171873855,"sku":"GBS705","price":77.99,"currency_code":"USD","in_stock":false},{"title":"18M","offer_id":43601171906623,"sku":"GBS705-2","price":77.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/1114\/files\/rooie-and-friends-baby-girl-romper-mockneck-mauve-front.webp?v=1785406835"},{"product_id":"rooie-and-friends-baby-girl-romper-and-mockneck-mauve","title":"Rooie and Friends - Baby Girl Romper and Mockneck | Mauve","description":"\u003cp\u003eBring effortless warmth and sweet vintage charm to her wardrobe with the Rooie and Friends Baby Girl Romper and Mockneck Set in Mauve. Designed for precious everyday moments, family gatherings, and cozy outings, this coordinated set combines premium organic fabrics with the practical layering modern parents love.\u003c\/p\u003e\n\n\u003cp\u003eRendered in a soft, versatile \"Mauve\" shade, this darling set features a comfortable organic cotton romper paired with a matching fitted mockneck layering top. Crafted from exceptionally soft, breathable fibers, it feels gentle against sensitive skin while providing reliable warmth against brisk drafts. Finished with secure closures and classic tailoring, it delivers effortless European charm and comfort from morning to evening.\u003c\/p\u003e\n\n\u003ch3\u003eWhy parents love it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eUltra-Soft Organic Cotton:\u003c\/strong\u003e Premium breathable fabric offers exceptional comfort and gentle wear for delicate infant skin without irritation.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCoordinated Layering Set:\u003c\/strong\u003e Includes a charming romper and a matching mockneck top for an effortlessly polished, ready-to-wear outfit.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGentle Mauve Hue:\u003c\/strong\u003e A timeless, soft seasonal neutral that coordinates effortlessly with knit cardigans, tights, and baby booties.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDurable Boutique Craftsmanship:\u003c\/strong\u003e Expertly constructed with secure snap closures for easy dressing and frequent laundering while retaining its rich color and shape.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eProduct highlights\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Rooie and Friends\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eProduct Type:\u003c\/strong\u003e Baby Girl Romper and Mockneck Set \/ Apparel\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Mauve\u003c\/li\u003e\n\u003c\/ul\u003e\n\nPERFECT FOR\n\u003cul\u003e\n  \u003cli\u003ePrecious everyday wear, playtime, and relaxing days at home\u003c\/li\u003e\n  \u003cli\u003eFamily visits, professional portrait sessions, and special outings\u003c\/li\u003e\n  \u003cli\u003eThoughtful, high-end baby gifting for newborn milestones and baby showers\u003c\/li\u003e\n  \u003cli\u003eCreating cohesive, Instagram-worthy luxury baby outfits\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rooie and Friends","offers":[{"title":"12M","offer_id":43601176821823,"sku":"GO708","price":101.99,"currency_code":"USD","in_stock":true},{"title":"18M","offer_id":43601176854591,"sku":"GO708-2","price":101.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/1114\/files\/rooie-and-friends-baby-girl-boiler-suit-mauve-front.png?v=1785406440"},{"product_id":"rooie-and-friends-girl-jumper-mauve","title":"Rooie and Friends - Girl Jumper | Mauve","description":"\u003cp\u003eBring effortless warmth and cozy charm to her everyday wardrobe with the Rooie and Friends Girl Sweatshirt in Mauve. Designed for active play dates, preschool days, and relaxing weekend mornings, this premium sweatshirt combines relaxed tailoring with the ultra-soft organic fabrics modern parents love.\u003c\/p\u003e\n\n\u003cp\u003eRendered in a soft, versatile \"Mauve\" shade, this sweatshirt serves as a charming and stylish layering staple for any season. Crafted from exceptionally soft, breathable cotton fibers, it feels gentle against sensitive skin while providing reliable warmth against brisk drafts. Finished with comfortable ribbed trims and a classic relaxed silhouette, it delivers effortless comfort from morning to evening.\u003c\/p\u003e\n\n\u003ch3\u003eWhy parents love it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eUltra-Soft Organic Cotton:\u003c\/strong\u003e Premium breathable fabric offers exceptional comfort and gentle wear for sensitive skin without irritation.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCozy Everyday Warmth:\u003c\/strong\u003e Provides reliable thermal comfort for transitional weather, cool mornings, and active outdoor play.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGentle Mauve Hue:\u003c\/strong\u003e A timeless, soft neutral that coordinates effortlessly with denim, skirts, leggings, and seasonal outerwear.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDurable Boutique Craftsmanship:\u003c\/strong\u003e Expertly constructed to withstand active daily wear and frequent laundering while retaining its rich color and shape.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eProduct highlights\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Rooie and Friends\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eProduct Type:\u003c\/strong\u003e Girl's Sweatshirt \/ Casual Apparel\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Mauve\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePerfect for\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePreschool days, playground adventures, and active daily play\u003c\/li\u003e\n  \u003cli\u003eRelaxing weekend mornings, family travel, and casual outings\u003c\/li\u003e\n  \u003cli\u003eCreating stylish, comfortable everyday layering outfits\u003c\/li\u003e\n  \u003cli\u003eThoughtful, high-end seasonal gifting for growing girls\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rooie and Friends","offers":[{"title":"3","offer_id":43601201856575,"sku":"GJ719","price":79.99,"currency_code":"USD","in_stock":true},{"title":"4","offer_id":43601201889343,"sku":"GJ719-2","price":79.99,"currency_code":"USD","in_stock":true},{"title":"5","offer_id":43601201922111,"sku":"GJ719-3","price":79.99,"currency_code":"USD","in_stock":false},{"title":"6","offer_id":43601201954879,"sku":"GJ719-4","price":79.99,"currency_code":"USD","in_stock":false},{"title":"8","offer_id":43601201987647,"sku":"GJ719-5","price":79.99,"currency_code":"USD","in_stock":true},{"title":"10","offer_id":43601202020415,"sku":"GJ719-6","price":79.99,"currency_code":"USD","in_stock":true},{"title":"12","offer_id":43601202053183,"sku":"GJ719-7","price":79.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/1114\/files\/EC4A143E-8D75-4C11-A857-1D006FA755E5.jpg?v=1785447828"},{"product_id":"rooie-and-friends-girl-sweatshirt-mauve","title":"Rooie and Friends - Girl Sweatshirt | Mauve","description":"\u003cp\u003eBring effortless warmth and cozy charm to her everyday wardrobe with the Rooie and Friends Girl Sweatshirt in Mauve. Designed for active play dates, preschool days, and relaxing weekend mornings, this premium sweatshirt combines relaxed tailoring with the ultra-soft organic fabrics modern parents love.\u003c\/p\u003e\n\n\u003cp\u003eRendered in a soft, versatile \"Mauve\" shade, this sweatshirt serves as a charming and stylish layering staple for any season. Crafted from exceptionally soft, breathable cotton fibers, it feels gentle against sensitive skin while providing reliable warmth against brisk drafts. 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